Aug 17, 2009
Measuring TV, Internet & Mobile Media Audiences: Can Nielsen or Anyone Keep Pace with all the New Advertising Media?
By:  Carroll Trosclair
Aug 12, 2009
Regulating TV Commercials for Prescription Drugs: FDA, Pharmaceutical Firms and TV Gear for Congressional Fight
By: Carroll Trosclair
Jun 29, 2009
Legendary Pitchmen Left Lesson for Advertisers: TV Personalities Ed McMahon and Billy Mays Pitched Hard and Straight
By: Carroll Trosclair
Mar 15, 2009
TV Product Placement Effectiveness and Ethics: British Placement Ban Stirs Uniform Logo & Program Selection Issues
By: Carroll Trosclair
Jan 15, 2009
Prescription Drug Advertising on Television: Colorado Study Shows Few Viewers Ask Their Doctors about the Drugs
By: Carroll Trosclair
Jan 7, 2009
Toning Down $3 Million Super Bowl Commercials: Extravagant or Insensitive TV Spots Might Backfire on Advertisers
By: Carroll Trosclair
Jan 1, 2009
Burger King's Controversial Whopper Virgin Ads: BK Campaign Raised Cultural and Nutritional Issues for the Industry
By: Carroll Trosclair
Oct 17, 2008
Negative Ad Techniques: Advanced Technology Gives Political Strategists More Attack Tricks
By: Carroll Trosclair
Jul 6, 2008
The Outlook for TV Commercials: Video Recorder Users Show They Just Don’t Like Television Spots
By: Carroll Trosclair
Jun 30, 2008
America's Television Product Placement Rules: FCC Considering Tougher Disclosure Notices for Broadcast Programs
By: Carroll Trosclair
Jun 18, 2008
New Drug Advertising Rules: Pharmaceutical Giants Agree to Delay Consumer Ads for New Products
By: Carroll Trosclair
Jun 10, 2008
Upfront Television Ad Commitments: Early Network TV Advertising Sales Looking Good for 2008-9 Season
By: Carroll Trosclair
Apr 23, 2008
2008 Political Ad Spending: Presidential Candidates Raised Over $800 Million Through March 30
By: Carroll Trosclair
Mar 18, 2008
Ban on Political Commercials: House of Lords Rejects Challenge by Animal Defenders International
By: Carroll Trosclair
Feb 12, 2008
Presidential Campaign Commercials: 1952 Political TV Spots Were Primative but Taught Lasting Lessons
By: Carroll Trosclair
Jan 29, 2008
TV Product Placement: Product Integration in TV Shows and Other Media is Growing Rapidly
By: Carroll Trosclair
Dec 2, 2007
Interactive TV Commercials: TiVo, NBC Will Coax Viewers to Click for More Product Information
By: Carroll Trosclair
Nov 3, 2007
Women in TV Commercials: Advertisers Advised Not to Portray Supermoms in Television Spots
By: Carroll Trosclair
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