TV Advertising

A consortium of networks & advertisers is setting up a new service to measure TV, online and cell phone audiences, but can any firm meet the industry's new rating needs?

Aug 18, 2009 - Carroll Trosclair

The health reform movement has intensified the feud over the impact of television drug commercials and whether Congress and the FDA should tighten the controls on them.

Aug 13, 2009 - Carroll Trosclair

Two of America's most successful pitchmen died within five days in June 2009. They left behind a lesson for the advertising industry: Make the pitch without apology.

Jun 29, 2009 - Carroll Trosclair

Culture minister expresses "very serious concerns about blurring the boundaries between advertising and editorial" in United Kingdom's highly acclaimed TV programming.

Mar 15, 2009 - Carroll Trosclair

In 1997 drugmakers began aiming most of their advertising directly at consumers instead of doctors. Experts still debate the health benefits and effectiveness of the ads.

Jan 16, 2009 - Carroll Trosclair

In a down economy, some Super Bowl advertisers may scale back the scope of their commercials in deference to financially troubled customers and unemployed workers.

Jan 7, 2009 - Carroll Trosclair

Critics said Burger King advertising tested not only the taste of hamburgers but also the good taste boundaries for dealing with other cultures. Were they over sensitive?

Jan 1, 2009 - Carroll Trosclair

Today's video editing tools allow directors to subtly or radically manipulate the physical appearances of candidates just as generations of print cartoonists have done.

Oct 17, 2008 - Carroll Trosclair

Advertisers looking for new media and formats as viewers fast forward past TV commercials. But TV spots leave behind heavy footprints for other forms of art to follow.

Jul 6, 2008 - Carroll Trosclair

Parental, consumer and writer groups applying pressure as advertisers embed thousands of their products and services into television programs.

Jun 30, 2008 - Carroll Trosclair

2008 has been a rough year for pharmaceutical advertisers. Here's a rundown on the problems that Congress and the courts gave the industry during the early months.

Jun 18, 2008 - Carroll Trosclair

ABC, CBS and Fox reportedly getting 8 to 10 percent price increases for their 2008-09 advertising. Fourth-ranked NBC said to be getting five percent increase.

Jun 11, 2008 - Carroll Trosclair

Record spending impacts television and Internet. Barrack Obama, Hillary Clinton and Mitt Romney led all candidates in spending. But is it a waste?

Apr 23, 2008 - Carroll Trosclair

With Presidential and Congressional campaigns coming up, American viewers may sometimes envy Britain's broadcast ban on political commercials.

Mar 18, 2008 - Carroll Trosclair

Dwight Eisenhower television commercials established guidelines for decades of campaign advertising. First Adlai Stevenson spots illustrated what not to do.

Feb 12, 2008 - Carroll Trosclair

Critics call product placement stealth and subliminal advertising, but Tivo, reality shows and Ben Silverman are helping it to grow by millions of dollars per year.

Jan 29, 2008 - Carroll Trosclair

Millions of viewers are using their DVRs to fast-forward through commercials, so the industry is seeking ways to enhance and monitor its advertising.

Dec 2, 2007 - Carroll Trosclair

Advertisers are being told to quit featuring perfect women in their commercials because normal women resent the supermoms.

Nov 3, 2007 - Carroll Trosclair