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Latest Contributing Writer Articles


Market Research for Targeted TV Ad: Focus Group Testing Sharpens Creative Television Advertising Concept

By: Scott Walker

Leveraging Creative TV Advertising: Push for Added Value when Buying a Televison Ad Schedule

By: Scott Walker

Special Offers for TV Advertising: Does the Sales Pitch Make it Seem Like Starting Ads Is Way Overdue?

By: Scott Walker

TV Commercial Production Primer: Knowing the Process Is Critical to TV Ad Production

By: Scott Walker

TV Advertising Prices: Rules of Thumb for Television Advertising Cost

By: Scott Walker

Customer Marketing: Classic TV Ads: Basic Techniques of Marketing Products & Services via TV Advertising

By: Scott Walker

Buying TV Advertising Like a Pro: Marketing Products and Services with Smart and Effective Advertising

By: Scott Walker

Ratings and TV Advertising Sales: Understanding Rating Points and Other Key Terms in Advertising Media

By: Scott Walker

TV Advertising for Small Business: Make TV Ads Sell with Compelling Offers to Increase Traffic

By: Scott Walker

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