Jan 22, 2009

Food Fight Between Subway and Domino's: Oven Baked Sandwiches Claim Better Taste in TV Spots

By: Christine Nyholm

Jun 11, 2008

Market Research for Targeted TV Ad: Focus Group Testing Sharpens Creative Television Advertising Concept

By: Scott Walker

Jun 10, 2008

Leveraging Creative TV Advertising: Push for Added Value when Buying a Televison Ad Schedule

By: Scott Walker

Jun 9, 2008

Special Offers for TV Advertising: Does the Sales Pitch Make it Seem Like Starting Ads Is Way Overdue?

By: Scott Walker

Jun 8, 2008

TV Commercial Production Primer: Knowing the Process Is Critical to TV Ad Production

By: Scott Walker

Jun 7, 2008

TV Advertising Prices: Rules of Thumb for Television Advertising Costs

By: Scott Walker

Apr 23, 2008

Customer Marketing: Classic TV Ads: Basic Techniques of Marketing Products & Services via TV Advertising

By: Scott Walker

Apr 14, 2008

Buying TV Advertising Like a Pro: Marketing Products and Services with Smart and Effective Advertising

By: Scott Walker

Apr 2, 2008

Ratings and TV Advertising Sales: Understanding Rating Points and Other Key Terms in Advertising Media

By: Scott Walker

Mar 18, 2008

TV Advertising for Small Business: Make TV Ads Sell with Compelling Offers to Increase Traffic

By: Scott Walker

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