TV Advertising

Domino's Pizza responded to a cease and desist from Subway's lawyer in a television ad in which CEO David A. Brandon playfully burns the letter in a 450 degree oven.

Jan 22, 2009 - Christine Nyholm

The creative team may have a blockbuster concept. Make sure it resonates with the target market to keep the TV ad schedule and the ad budget as productive as possible.

Jun 11, 2008 - Scott Walker

For truly creative advertising, a TV spot is only the beginning. Challenge stations to fold in Web, email, sponsorships and other devices to stretch the value of the ad.

Jun 11, 2008 - Scott Walker

Seminars and compelling sales pitches may leave prospective advertisers wondering why TV ads weren't in the budget years earlier. Look closely before leaping.

Jun 10, 2008 - Scott Walker

To contribute fully to producing a TV ad that works, advertisers need to understand the video production process. Technical awareness helps, too.

Jun 8, 2008 - Scott Walker

Fluctuating with ratings, advertising prices for television ads ultimately depend on what media buyers can negotiate based on market conditions and inventory.

Jun 7, 2008 - Scott Walker

Three types of TV ads take TV commercial production from a simple announcement to effective advertising that produces results. Use promotion marketing like the pros.

Apr 23, 2008 - Scott Walker

How to buy TV advertising that boosts the marketing process and turns an advertising cost into an efficient customer marketing tool. Tips and tricks of the trade.

Apr 14, 2008 - Scott Walker

Knowing television advertising lingo enables an objective analysis of advertising sales proposals. Here's a guide to basic terms for effective advertising on TV.

Apr 2, 2008 - Scott Walker

A TV ad schedule can boost a small business with a good return on investment. Break-even analysis, creating an offer, and the right ad schedule are important basics.

Mar 19, 2008 - Scott Walker