Jul 6, 2008
The Outlook for TV Commercials: Video Recorder Users Show They Just Don’t Like Television Spots
By:  Carroll Trosclair
Jun 30, 2008
TV Product Placement Rules: FCC Considering Tougher Disclosure Notices for Television Programs
By: Carroll Trosclair
Jun 18, 2008
New Drug Advertising Rules: Pharmaceutical Giants Agree to Delay Consumer Ads for New Products
By: Carroll Trosclair
Jun 11, 2008
Market Research for Targeted TV Ad: Focus Group Testing Sharpens Creative Television Advertising Concept
By: Scott Walker
Jun 10, 2008
Upfront Television Ad Commitments: Early Network TV Advertising Sales Looking Good for 2008-9 Season
By: Carroll Trosclair
Jun 10, 2008
Leveraging Creative TV Advertising: Push for Added Value when Buying a Televison Ad Schedule
By: Scott Walker
Jun 9, 2008
Special Offers for TV Advertising: Does the Sales Pitch Make it Seem Like Starting Ads Is Way Overdue?
By: Scott Walker
Jun 8, 2008
TV Commercial Production Primer: Knowing the Process Is Critical to TV Ad Production
By: Scott Walker
Jun 7, 2008
TV Advertising Prices: Rules of Thumb for Television Advertising Cost
By: Scott Walker
Apr 23, 2008
2008 Political Ad Spending: Presidential Candidates Raised Over $800 Million Through March 30
By: Carroll Trosclair
Apr 23, 2008
Customer Marketing: Classic TV Ads: Basic Techniques of Marketing Products & Services via TV Advertising
By: Scott Walker
Apr 14, 2008
Buying TV Advertising Like a Pro: Marketing Products and Services with Smart and Effective Advertising
By: Scott Walker
Apr 2, 2008
Ratings and TV Advertising Sales: Understanding Rating Points and Other Key Terms in Advertising Media
By: Scott Walker
Mar 18, 2008
TV Advertising for Small Business: Make TV Ads Sell with Compelling Offers to Increase Traffic
By: Scott Walker
Mar 18, 2008
Ban on Political Commercials: House of Lords Rejects Challenge by Animal Defenders International
By: Carroll Trosclair
Feb 12, 2008
Presidential Campaign Commercials: 1952 Political TV Spots Were Primative but Taught Lasting Lessons
By: Carroll Trosclair
Jan 29, 2008
TV Product Placement: Product Integration in TV Shows and Other Media is Growing Rapidly
By: Carroll Trosclair
Dec 2, 2007
Interactive TV Commercials: TiVo, NBC Will Coax Viewers to Click for More Product Information
By: Carroll Trosclair
Nov 3, 2007
Women in TV Commercials: Advertisers Advised Not to Portray Supermoms in Television Spots
By: Carroll Trosclair
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