TV Advertising
All contributors in TV Advertising
Record spending impacts television and Internet. Barrack Obama, Hillary Clinton and Mitt Romney led all candidates in spending. But is it a waste? more...
With Presidential and Congressional campaigns coming up, American viewers may sometimes envy Britain's broadcast ban on political commercials. more...
Presidential Campaign Commercials
Dwight Eisenhower television commercials established guidelines for decades of campaign advertising. First Adlai Stevenson spots illustrated what not to do. more...
Critics call product placement stealth and subliminal advertising, but Tivo, reality shows and Ben Silverman are helping it to grow by millions of dollars per year. more...
Millions of viewers are using their DVRs to fast-forward through commercials, so the industry is seeking ways to enhance and monitor its advertising. more...
Advertisers are being told to quit featuring perfect women in their commercials because normal women resent the supermoms. more...
All feature articles in TV Advertising
Customer Marketing: Classic TV Ads
By: Scott Walker
Three types of TV ads take TV commercial production from a simple announcement to effective advertising that produces results. Use promotion marketing like the pros. more...
Buying TV Advertising Like a Pro
By: Scott Walker
How to buy TV advertising that boosts the marketing process and turns an advertising cost into an efficient customer marketing tool. Tips and tricks of the trade. more...
Ratings and TV Advertising Sales
By: Scott Walker
Knowing television advertising lingo enables an objective analysis of advertising sales proposals. Here's a guide to basic terms for effective advertising on TV. more...
TV Advertising for Small Business
By: Scott Walker
A TV ad schedule can boost a small business with a good return on investment. Break-even analysis, creating an offer, and the right ad schedule are important basics. more...
All contributing articles in TV Advertising