TV Advertising
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Measuring TV, Internet & Mobile Media Audiences
A consortium of networks & advertisers is setting up a new service to measure TV, online and cell phone audiences, but can any firm meet the industry's new rating needs? more...
Regulating TV Commercials for Prescription Drugs
The health reform movement has intensified the feud over the impact of television drug commercials and whether Congress and the FDA should tighten the controls on them. more...
Legendary Pitchmen Left Lesson for Advertisers
Two of America's most successful pitchmen died within five days in June 2009. They left behind a lesson for the advertising industry: Make the pitch without apology. more...
TV Product Placement Effectiveness and Ethics
Culture minister expresses "very serious concerns about blurring the boundaries between advertising and editorial" in United Kingdom's highly acclaimed TV programming. more...
Prescription Drug Advertising on Television
In 1997 drugmakers began aiming most of their advertising directly at consumers instead of doctors. Experts still debate the health benefits and effectiveness of the ads. more...
Toning Down $3 Million Super Bowl Commercials
In a down economy, some Super Bowl advertisers may scale back the scope of their commercials in deference to financially troubled customers and unemployed workers. more...
Burger King's Controversial Whopper Virgin Ads
Critics said Burger King advertising tested not only the taste of hamburgers but also the good taste boundaries for dealing with other cultures. Were they over sensitive? more...
All feature articles in TV Advertising
Food Fight Between Subway and Domino's
By: Christine Nyholm
Domino's Pizza responded to a cease and desist from Subway's lawyer in a television ad in which CEO David A. Brandon playfully burns the letter in a 450 degree oven. more...
Market Research for Targeted TV Ad
By: Scott Walker
The creative team may have a blockbuster concept. Make sure it resonates with the target market to keep the TV ad schedule and the ad budget as productive as possible. more...
Leveraging Creative TV Advertising
By: Scott Walker
For truly creative advertising, a TV spot is only the beginning. Challenge stations to fold in Web, email, sponsorships and other devices to stretch the value of the ad. more...
Special Offers for TV Advertising
By: Scott Walker
Seminars and compelling sales pitches may leave prospective advertisers wondering why TV ads weren't in the budget years earlier. Look closely before leaping. more...
TV Commercial Production Primer
By: Scott Walker
To contribute fully to producing a TV ad that works, advertisers need to understand the video production process. Technical awareness helps, too. more...
By: Scott Walker
Fluctuating with ratings, advertising prices for television ads ultimately depend on what media buyers can negotiate based on market conditions and inventory. more...
Customer Marketing: Classic TV Ads
By: Scott Walker
Three types of TV ads take TV commercial production from a simple announcement to effective advertising that produces results. Use promotion marketing like the pros. more...
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